The campaigns aim to show a graphic original message and the advantages that implies a certain different performance than usual; creativity and design are adapted to clarify the ideas to convey. Reasons for the change of attitude given, are based argue and ideas from simple examples. It evolves from "wanting to do things" to "get it".
Only when problems and their effect on your population know you can improve relationships. This requires training when no sensitization to the problem being treated.
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